Collection: New Arrivals

New Arrival Designer Eyewear in the UK | Ardor Eyewear

New season, new frames.The New Arrivals collection at Ardor Eyewear is where the freshest drops from your favourite designers land first – before they move into best sellers designer eyewear or the main designer sunglasses in the UK and eyesight glasses frames in the UK ranges.

From everyday glasses to statement designer sunglasses, you’ll find new colours, updated fits and the latest silhouettes from more than 25 brands, including Ray-Ban, Oakley, Gucci, Tom Ford, Burberry, Versace, Emporio Armani, Giorgio Armani and more.

Every piece comes with the same core promise: strong value, free UK delivery on many orders, a 14-day return window and a 2-year warranty on plenty of styles – the same benefits highlighted across the sale on designer eyewear, best sellers and products collections.

Fresh designer eyewear, just landed

Modern eyewear does a lot of heavy lifting. It corrects your vision, protects your eyes and quietly sets the tone for your whole outfit. UK style writers now describe glasses and sunglasses as one of the most important accessories for expressing personality and anchoring a look.

The New Arrivals collection pulls all of that into one place:

• Newly released designer sunglasses in the UK
  
  

• Fresh prescription sunglasses in the UK ready to be glazed
  
  

• Updated designer glasses by brand in new colours and sizes
  
  

• premium pieces that will later sit among over £500 designer sunglasses or high-end optical ranges

If you like being early on a look – not waiting until it appears everywhere – this is where to start.

What you’ll find in our New Arrivals collection

You’re not just scrolling “more of the same”. The New Arrivals page is constantly refreshed with:

• Brand-new launches from big names
  Recent drops from Ray-Ban, Oakley, Gucci, Tom Ford, Emporio Armani, Versace and other designer labels.
  

• New colourways of proven favourites
   Iconic shapes – think aviator, cat-eye, square and pilot frames – updated in on-trend colours, metals and gradients.
  

• Fresh shapes inspired by current fashion
  Slim metals, chunky acetates, geometric frames and softer oval silhouettes that track what’s happening on runways and in street style.
  

• Sunglasses and optical releases together
  New designer sunglasses, prescription sunglasses, and eyesight glasses frames in the UK in one place, so you can update your whole eyewear wardrobe at once.
  

• Pieces that move quickly into Best Sellers
  Many items that start here end up in UK best sellers designer eyewear, once customers make them favourites. Checking New Arrivals regularly is the easiest way to see them first.
  

Why shop New Arrivals instead of waiting for a sale?

There’s nothing wrong with hunting a bargain in the sale on designer eyewear section – it’s a smart way to build a collection. But there are real advantages to starting in New Arrivals:

• You see the full size and colour run
  Early on, you usually have the best chance of finding your preferred colour, lens tint and size before they start selling out.
  

• You’re closer to current trends
  Fashion research shows eyewear trends now move with the wider style cycle – from minimalist metals to oversized statement frames. New Arrivals is where those shifts appear first.
  

• You can build a “signature look”
  Studies on style and eyewear highlight that glasses have become a core part of personal identity and confidence, not just a necessity. Choosing from the latest releases helps you lock in a look that feels current and uniquely yours.
  

• You get full-season wear
  Buying at the start of a season means more days of use – for driving, commuting, holidays and daily errands – rather than picking up something at the end and saving it for “next year”.

Reasons customers gravitate to our New Arrivals

Why this collection keeps getting revisited

• Plenty of brands in one place – from sporty Oakley to polished Tom Ford and playful Gucci, all lined up on the same page.
  

• Real savings on new pieces, not just last-season leftovers, with strong offers highlighted in both New Arrivals and the main sale section.
  

• The same guarantees as other collections – free UK delivery on many orders, a 14-day return policy and a 2-year warranty on lots of styles.
  

• Easy cross-shopping with designer sunglasses, prescription sunglasses in the UK, designer glasses by brand and best sellers designer eyewear just a click away.
  

For many shoppers, the New Arrivals page becomes the “home base” – check what’s new, then decide whether to buy now, compare with Best Sellers, or wait and see what eventually drops into Sale.

How New Arrivals connects to other Ardor Eyewear collections

Think of New Arrivals as the first stop in the journey for every frame:

• A fresh Gucci or Tom Ford release may start in New Arrival designer eyewear in the UK, then move into best sellers designer eyewear once customers fall in love with it.
  

• Certain colours and sizes later appear in the sale on designer eyewear section when stock reaches lower levels – perfect if you’re less bothered about having the latest shade.
  

• Many frames are also listed in designer glasses by brand and eyesight glasses frames in the UK if you want the same shape as both a sunglass and an optical pair.
  

New Arrivals is also where you’ll often first spot styles that later become key in:

• under £100 designer glasses and £100–£250 designer glasses price ranges
  

• over £500 premium designer sunglasses in the UK for those who like investment pieces
  

So browsing here doesn’t just show you what’s new; it gives you a preview of what the rest of the site will look like in a few months.

Simple ways to choose from New Arrivals

Helpful pointers while you’re scrolling

• Start with your main need
  Decide whether you’re updating everyday designer glasses, looking for new designer sunglasses in the UK, or adding a pair of prescription sunglasses for driving and holidays.
  

• Filter by brand and frame shape
  Use brand filters (Gucci, Ray-Ban, Oakley, Tom Ford, Emporio Armani and more) and choose shapes like cat-eye, round, square, aviator or oversized to narrow things down.
  

• Check where it sits in your wardrobe
  Is this your everyday pair, a dress-up option, a travel essential or a spare? That answer usually tells you whether to keep things classic or go bold.
  

• Glance at similar pages
  If you’re unsure, compare a few models in New Arrivals with items in best sellers designer eyewear and the sale on designer eyewear section to see what people are actually wearing and what fits your budget.
  

• Think long term
  Eyewear has become one of the most important accessories for building a “signature” style in the UK, so picking something you’ll still like next year is often more valuable than chasing a short-term trend.
  

The service behind every New Arrival

However new the frame, the service stays the same across Ardor Eyewear collections:

• Many products in New Arrivals highlight free UK delivery, often within a few working days.
  

• You’ll usually see a 14-day return window clearly mentioned, matching what’s offered in best sellers and sale on designer eyewear pages.
  

• A 2-year warranty is available on many frames and lenses, so you’re not just buying a look – you’re buying something designed to last.
  

That means you can safely try a bolder New Arrival, knowing you have support if the fit, feel or look isn’t quite right once you try it at home.

FAQs – New Arrival Designer Eyewear

How often is the New Arrivals collection updated?

New pieces are added regularly as brands release fresh stock into the UK market. Because Ardor Eyewear works with multiple designer labels at once, you’ll see new sunglasses and glasses landing across the month rather than one big seasonal drop.

Are New Arrivals more expensive than other collections?

Not always. Some frames in New Arrivals are premium launches that later sit among over £500 designer sunglasses in the UK, while others fall into mid-range brackets like £100–£250 designer glasses or even entry-level price points. You’re paying for how new the release is, not automatically for a higher tier.

Can I get prescription lenses in New Arrival sunglasses?

For most frames that are part of prescription sunglasses in the UK, you can select prescription options in the product details. If a frame is sunglass-only or has limits on prescriptions, that will normally be clearly indicated on its page.

Are New Arrivals covered by the same returns policy?

Yes. New Arrival designer eyewear follows the same core policy shown across the site: a clear return period (often 14 days) and support from UK-based customer service if you need help with sizing, fit or exchanges.

What’s the difference between New Arrivals and Best Sellers?

New Arrivals is where frames land first. UK best sellers designer eyewear showcases pieces that customers have already bought and loved in high numbers. Some models move from New Arrivals into Best Sellers once they’ve proven themselves, so checking both gives you a mix of fresh and tried-and-tested options.

Are there New Arrivals for both sunglasses and optical glasses?

Yes. The page brings together designer sunglasses in the UK, prescription sunglasses, and new eyesight glasses frames in the UK so you can update your sun pair and everyday glasses in one visit.

How do I know if a New Arrival will suit my face shape?

Ardor Eyewear provides frame photos, measurements and a dedicated shop by face shape tool elsewhere on the site to help you filter styles that suit round, oval, square and heart-shaped faces. Checking that alongside New Arrivals makes it easier to shortlist flattering designs.

Do New Arrivals ever move into the Sale section?

Yes. As seasons move on and stock levels change, selected New Arrival frames may later appear in the sale on designer eyewear collection. If you love a style and know your size, it’s often worth buying while it’s still in New Arrivals; if you’re flexible, you can keep an eye on Sale for future reductions.

Why should I start with New Arrivals instead of going straight to Sale?

New Arrivals gives you the widest choice of colours, sizes and the very latest designs from more than 25 brands, plus the same free UK delivery, returns and warranty you see on other collections. It’s the best place to build a look that feels current – then you can use sale on designer eyewear, best sellers designer eyewear and designer glasses by brand to fill any gaps later.