Collection: Best Sellers

UK Best-Selling Designer Eyewear | Ardor Eyewear

Some frames just keep ending up in people’s baskets again and again.This collection brings them all together.

The Best Sellers page at Ardor Eyewear showcases the designer glasses and sunglasses that UK shoppers actually buy the most – not just what looks good in a campaign. You’ll see familiar favourites from Ray-Ban, Oakley, Gucci, Tom Ford, Versace, Burberry, Emporio Armani, Giorgio Armani and more, all backed by free UK delivery on many orders, a 14-day return window and a 2-year warranty on plenty of styles.

If you want something stylish but don’t fancy scrolling through hundreds of options, this is your shortcut: best sellers designer eyewear already filtered by real-world popularity.

What “Best Sellers” really means here

On this page you’re not looking at random picks or leftover stock. The Best Sellers collection is shaped by:

• Frames that consistently sell across the UK
  

• Designs that get re-ordered because customers want extra colours
  

• Classic pieces that rarely go out of style
  

• Newer drops that moved quickly from New Arrivals designer eyewear in the UK straight into customer favourites
  

You’ll notice a mix of:

• Designer sunglasses in the UK – Ray-Ban Wayfarer, Aviator, Oakley sports styles and fashion frames from Gucci, Versace and others
  

• Prescription sunglasses in the UK – popular sun frames that can be glazed to your prescription
  

• Designer glasses by brand – optical best sellers from labels like Tom Ford, Tiffany & Co., Mulberry and more
  

• Price points ranging from everyday picks to over £500 designer glasses in the UK for luxury buyers
  

In other words, these are the frames people actually wear – to work, on holiday, in the car, at brunch – not just frames that look good in theory.

Why shoppers gravitate to Best Sellers

What makes these frames easy to choose

• Built-in social proof
  Behaviour studies show people often use popularity as a shortcut when choosing products (the classic “wisdom of the crowd” effect). Best sellers give you that reassurance without needing a deep dive into every single option.
  
• Timeless silhouettes
  Wayfarers, aviators, soft squares and clean cat-eyes keep reappearing in fashion writing because they work on a wide range of face shapes and outfits.
  
• Proven comfort and fit
  When a frame shape sells well over time, it’s usually because people find it comfortable enough to wear all day – not just for a quick mirror selfie.
  
• Clear value signals
  Many best-selling pieces are also featured in promotions or highlighted with tags like “Hot Deal”, “Iconic”, “Luxury Style” or “Steal Now”, especially where they overlap with the sale on designer eyewear section.
  

If you want to avoid overthinking and still end up with something that feels current, best-selling designer eyewear is an easy place to start.

What you’ll find in Best Sellers

Across the page you’ll see different “types” of best seller emerging:

• Iconic classics
  Ray-Ban Clubmaster, Wayfarer, Aviator, Oakley Holbrook and similar frames that have been popular for years.
  
• Performance favourites
  Sport-driven Oakley designs like Sutro, Jawbreaker, Radar EV and Flak 2.0 that appear again and again because they work for cycling, running and outdoor training.
  
• Fashion-forward designer frames
  Pieces from Gucci, Tom Ford, Versace and others that bring a bit more drama – oversized shapes, bolder colours, statement logos – but have still become everyday choices for many customers.
  
• Everyday optical best sellers
  Subtle rectangle, round or phantos frames from brands like Tom Ford, Mulberry or Tiffany that sit quietly in the eyesight glasses frames in the UK collection but sell strongly because they’re easy to wear at work or study.
  
• Value “sweet spot” designs
  Frames that sit in popular ranges such as £100–£250 designer glasses or similar mid-tier sunglasses pricing, where quality and price balance well for most people.
  

Quick ways to use the Best Sellers page

Simple ways to narrow down your choice

• Start with purpose
  Decide whether you’re here for designer sunglasses, prescription sunglasses, or everyday designer glasses by brand. Use the filters on the collection to keep only what you actually need.
  
• Filter by brand and frame shape
  If you already love certain labels – say, Ray-Ban, Oakley or Gucci – or know that square, round, aviator or cat-eye shapes suit you best, those filters will shrink the list fast.
  
• Check the product tags
  Badges like “Iconic”, “Trending Now”, “Luxury Style” and “Hot Deal” give a quick feel for whether a frame is a long-term favourite, a fashion-led piece or a strong value pick.
  
• Compare with New Arrivals and Sale
  If you can’t decide, open one or two options in tabs alongside New Arrival designer eyewear in the UK and the sale on designer eyewear page. It’s often easier to choose when you see how a best seller sits against fresh drops and discounted styles.
  

Once you’ve done that, it usually comes down to colour, finish and whether you prefer a quieter logo or a more visible brand statement.

How Best Sellers links with other Ardor Eyewear collections

The Best Sellers page doesn’t exist on its own – it’s a snapshot of what’s working across the whole site:

• Many items start in New Arrivals and move here once customers have voted with their wallets.
  

• Some best sellers later appear in the sale on designer eyewear section when colourways or sizes get low.
  

• A lot of frames also sit in designer sunglasses in the UK, prescription sunglasses in the UK, or eyesight glasses frames in the UK, depending on whether they’re optical, sun or prescription-ready.
  

• Premium best sellers may also be part of the over £500 designer glasses in the UK or luxury sunglasses ranges for shoppers who like collectable pieces.
  

So you can treat Best Sellers as a curated overview: the “greatest hits” pulled from across the Ardor Eyewear catalogue.

What you get with Best Sellers at Ardor Eyewear

Behind every best-selling frame, you’ve still got the same core service:

• Free UK delivery on many orders, often in just a few working days, as highlighted across multiple collections.
  

• A clear 14-day return policy, so you can try the fit and feel at home.
  

• A 2-year warranty on many products, reflecting the focus on long-term use rather than throwaway fashion.
  

• Authentic designer eyewear only, sourced via official suppliers – reinforced by Ardor Eyewear’s positioning as a trusted retailer of genuine designer sunglasses and glasses.
  

Whether you’re choosing one signature pair or building a small rotation for work, driving and holidays, the Best Sellers designer eyewear collection gives you a reliable starting point.

FAQs – Best Sellers Designer Eyewear

How is the Best Sellers collection decided?

The Best Sellers page reflects the frames that sell most consistently across Ardor Eyewear’s store. That includes long-running classics like Ray-Ban Wayfarer and Oakley sports frames, plus newer releases that quickly become customer favourites and move over from New Arrival designer eyewear in the UK.

Are best-selling frames always sunglasses?

No. The collection mixes designer sunglasses in the UK, prescription sunglasses, and best-selling eyesight glasses frames in the UK. You’ll see optical frames, non-prescription fashion sunglasses and prescription-ready designs in the same place, with filters to separate them.

Do Best Sellers come with the same guarantees as other products?

Yes. Best-selling styles benefit from the same free UK delivery on many orders, 14-day return policy and 2-year warranty that Ardor Eyewear highlights across its main collections, including sale on designer eyewear and over £500 designer glasses in the UK.

Are Best Sellers always the latest designs?

Not always. Some are brand-new frames that have taken off quickly; others are timeless models that stay popular year after year. If you want only the very newest drops, check New Arrival designer eyewear in the UK alongside Best Sellers to see what’s just landed.

Can I get prescription lenses in Best Seller sunglasses?

In many cases, yes. A large portion of best-selling sunglasses are also available as prescription sunglasses in the UK, with product pages indicating whether prescription glazing is possible. If a frame has limits on prescriptions, that will usually be clearly mentioned.

Are best-selling designer frames better quality than other styles?

They sit at the same quality level as the rest of Ardor Eyewear’s catalogue – genuine designer eyewear from recognised brands – but their best-seller status suggests customers find them especially wearable in everyday life. The difference is popularity and versatility, not a separate build quality.

How do I choose a best-selling frame that suits my face?

Use the filters for frame shape (round, square, cat-eye, aviator and more) and, if needed, cross-check with the Shop by Face Shape guidance elsewhere on the site, which explains how different shapes balance round, oval, square and heart-shaped faces.

Is it better to buy from Best Sellers or from the Sale page?

They serve different purposes. Best Sellers designer eyewear shows you what people are actually wearing right now, across all budgets. The sale on designer eyewear page focuses on discounted stock, including some past best sellers and seasonal pieces. If you want the most current mix of style and popularity, start with Best Sellers; if budget is the main factor, check Sale as well.

Will Best Seller frames eventually appear in the Sale section?

Often, yes. As seasons change or certain colours and sizes run low, some best-selling frames move into the sale on designer eyewear collection. If you love a design and know your size, buying while it’s a best seller gives you maximum choice; if you’re flexible, you can keep an eye on Sale for potential offers later.

Why should I use the Best Sellers page instead of browsing all products?

Because it removes a lot of guesswork. Instead of scrolling through every single frame in designer sunglasses, prescription sunglasses in the UK and designer glasses by brand, you see a curated list of what’s working best for other shoppers – all still backed by Ardor Eyewear’s delivery, return and warranty promises.